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Today,
an "ad" does not fulfill
the consumer's need for information.
The old way of owning tiny expensive
ads on traditional paper mediums is
simply becoming obsolete compared to
the Internet. Its lack of
interactivity, color, style and flexibility
is the reason that people look to
the web for information. In
addition, old paper mediums simply
cannot hold the vast, rich
information that the Internet can
provide about products, services and
the companies that provide them. |
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While
the Internet medium is what
consumers demand, it is still not
easy to use, consistent and
all-inclusive. Consumers cannot
memorize nor manage the vast number
of Internet addresses thrown at them
everyday. With a stand-alone site,
you are left with the marketing
responsibilities to see any success
-- bringing customers and future
customers to that site. Consumers
get lost in a myriad of search
engines and conglomerate sites with
hundreds of choices, bewildering the
consumer and ultimately failing to
drive that traffic to your business. |
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Triangle
iPages™
is the evolution of both the
old, obsolete "Yellow
Pages" medium and the new,
wide-open "Web Pages"
medium. By combining the good
aspects of both of these very
different media into one spot where
consumers can go to get live
information on your business quickly
and easily.
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